The UN Brundtland Commission defined sustainability in 1987 as, “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
Sustainability refers to the practice or a social aim that is centred around maintaining and protecting the planet we live on by the best possible practices. The UN Brundtland Commission defined sustainability in 1987 as, “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
The sustainability can be categorized into three main variations; Economic Sustainability, Social Sustainability and Environmental Sustainability.
• Economic Sustainability can be defined as the practice of making or establishing the products and commodities that can economically benefit the lives of people and the nation.
• According to UN Global Impact, Social Sustainability is about identifying and managing business impacts both, positive and negative on people.
• Environmental Sustainability as per UN is meeting the needs of the present without compromising it with future generations to meet their own needs.
Sustainability vs Fashion
In the current generation, fashion impacts the persona of a person in greater ways. People these days are very confident and conscious towards their fashion. Different events, different attires have been the new aesthetics:
- formals for office or corporate world,
- themes for media and industry,
- dresses for parties and ethics for rituals.
Fashion these days has the most rising standards which is impacting the environment largely. As the current fashion is so demanding, the clothes, the accessories, the shoes from top to bottom require different materials for its production.
These products may include plastics, resin and a lot more. Most people want the number of clothes as 365 because there are 365 days in the year. According to people, repeating clothes breaks the chain of their standard but these practices and this particular thinking harms the environment by more production and zero decomposition.
There is a high need to think about the planet and go green which means to follow the 7R’s namely; Rethink, Refuse, Reduce, Reuse ,Repair, Regift, Recycle. In the current world, growth depends on one’s persona and to maintain it, an individual needs an equity between fashion and sustainability.
Here are Top Five website to help make the world and people of world equally beautiful:
- No nasties: It is an organic brand which works on the social aim of sustainability by creating fashionable clothing that follows both environment and fashion. Here is the link: https://www.nonasties.in/?srsltid=AfmBOorgYzoEbMEiSj-LV6w4eENeqL7HNvThbsyN6Ch4rR4DZTbSfFHH
- Doodlage is an apparel website that upcycle the waste materials and create a sustainable fashion. Here is the link: https://doodlage.in/?srsltid=AfmBOooPA9Oi42WqgedSSCQoBgJ3bAfqnohTywDlM6YN0vXT34fiitcd
- Nicob: This site focuses on Indian aesthetics and makes travel accessories and decoratives for homes all made of 100% organic and recyclable material. Follow the link below: https://www.nicobar.com
- Anita Dongre: It is an initiative to green and eco-friendly fashion. It specializes in the western and boho range, and is loved by most celebrities. Even. Prajakta Koli’s wedding outfit was designed by Anita Dongre. Here is the link below: https://www.anitadongre.com/Sustainability.html
- Dressfolk: Dressfolk has given India the glory by manufacturing the local, movable, sustainable and ethnic fashion to the country. Here is the link below: https://dressfolk.com/?srsltid=AfmBOopu2gmNQpyFTwcruAVob5WEOsDdBbPf2SMverTW_2K8dcj2Y5vD
