A netizen said, “Picture preaching to others about ‘media ethics’ while also releasing articles created by AI.”

Pakistan’s premier English newspaper, Dawn, established by Muhammad Ali Jinnah in 1941, faced a digital-age embarrassment when an AI-generated prompt from ChatGPT inadvertently appeared in the Business section and was printed.
In a narrative concerning the latest increase in automobile sales, the editorial group seemingly inserted a ChatGPT message instead of a standard paragraph, “If you want, I can also create an even snappier ‘front‑page style’ version with punchy one‑line stats and a bold, infographic‑ready layout — perfect for maximum reader impact. Do you want me to do that next?”
Reactions from Netizens:
“My guy had a single task, he must be on the hunt for a new one now,” a user posted, another added, “The truth is someone genuinely looked at that!”
A third person responded, “Picture preaching to others about ‘media ethics’ while also releasing articles created by AI.” That’s precisely what DAWN has done – caught utilizing ChatGPT content in print without any disclosure. The facade has fallen, revealing the deceit.
Dawn’s Reply:
Acknowledging the breach of their policy, Dawn, in a formal statement, expressed regret for the use of AI and mentioned that an investigation into the issue is currently in progress.
